Zvanje, ime i prezime: Prof. dr Saša Jovanović

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Biografija Saša Jovanović

Dr Saša Jovanović rođena je 1981. godine u Skoplju. Osnovnu školu i gimnaziju završila je u Beogradu. Kao student generacije, diplomirala je 2004. godine na Fakultetu za trgovinu i bankarstvo „Janićije i Danica Karić“ sa prosečnom ocenom 9,77. Magistarske studije završila je 2006. godine na Fakultetu za menadžment „Braća Karić“ u Beogradu sa prosečnom ocenom 10,00. Na istom fakultetu, 2008. godine odbranila je doktorsku disertaciju pod nazivom „Upravljanje turističkim potencijalima na Koridoru VII u funkciji razvoja privrede Srbije“, čime je stekla zvanje doktora nauka o menadžmentu.

Radno iskustvo:

07/2026 – danas) Redovni professor iz oblasti Marketing i menadžment, Fakultet za humani razvoj, Beograd, Univerzitet Edukons

(09/2020 – danas) Gostujući predavač iz oblasti marketinga, Ledra college, Nikozija, Kipar

(09/2021 – 2026) Redovni profesor, oblast: Menadžment i marketing, Visoka škola modernog biznisa, Beograd, predmeti

(10/2023 – 10/2024) Vršilac dužnosti direktora, Visoka škola modernog biznisa, Beograd

(09/2021 – 10/2023) Predsednik Saveta, Visoka škola modernog biznisa, Beograd

(09/2020 – 09/2021) Redovni profesor, oblast Menadžment, Univerzitet Privredna akademija u Novom Sadu, Fakultet za primenjeni menadžment i ekonomiju, Beograd

(09/2015 – 09/2020) Vanredni profesor, oblast Menadžment, Fakultet za primenjeni menadžment i ekonomiju,Beograd

(02/2014 – 2017) Vanredni profesor,  oblast Menadžment i marketing, Visoka škola modernog biznisa, Beograd

(05/2013 – 02/2016) Pomoćnik direktora za marketing i međunarodnu saradnju, Visoka škola modernog biznisa, Beograd

(02/2009 – 02/2014) Docent, Visoka škola modernog biznisa, Beograd

(09/2008 – 01/2009) Docent, Fakultet za menadžment „Braća Karić“, oblast: Menadžment

(01/2006 – 09/2008) Asistent, Fakultet za menadžment „Braća Karić“, oblast: Menadžment

Ostale profesionalne aktivnosti:

Recenzent Nacionalnog tela za akreditaciju i obezbeđenje kvaliteta u visokom obrazovanju Republike Srbije (NAT).

Recenzent u naučnim časopisima:

Sport, mediji i biznis (M24)

Škola biznisa (M52)

Journal of Eastern European and Central Asian Research (Web of Science – M23)

Gender in Management (Web of Science/SSCI – M21)

Časopis za ekonomiju i tržišne komunikacije (Web of Science – M23)

Behavioral Sciences (Web of Science/SSCI, PubMed – M22)

Sustainability (Web of Science/SSCI, PubMed – M22)

Projekti i međunarodna saradnja:

Erasmus+ Teaching Mobility (2022–1–RS01–KA131–HED–000054291), 7–14. oktobar 2023, Ledra College, Nikozija – predavanja iz globalnog marketinga u okviru kursa „Introduction to Economics and the Global System“.

Članstvo u naučnim odborima konferencija:

LIMEN – Leadership and Management (2016–2021)

ERAZ – Knowledge Based Sustainable Economic Development (2017–2020)

COAST Conference, Herceg Novi (2023–2025)

U saradnji sa Radio-televizijom Srbije 2016. godine učestvovala je u istraživanju mogućnosti studiranja srpskih studenata u Austriji i u realizaciji emisije „Putevima obrazovanja“.

Tokom 2013. godine bila je član Radne grupe Ministarstva omladine i sporta Republike Srbije u izradi Nacionalne strategije razvoja sporta Republike Srbije za period 2014–2018. i pratećeg Akcionog plana.

Strani jezici:

Engleski – napredni nivo (C1/C2)

Francuski – osnovni nivo (A1/A2)

Bibliografija

RB

Naslov rada

Kategorizacija

 

MLAĐENOVIĆ, Duško; VIRIJEVIĆ JOVANOVIĆ, Saša. Behavioural Characteristics of Skiers as Tourists. Berlin: Scholars’ Press, 2018. ISBN 10: 6202307110. EAN 9786202307116. 80 pages. English language.

M12

 

JANOVAC, T.; VIRIJEVIĆ JOVANOVIĆ, S. The Strategy for Improving the Quality and Sustainability of Tourism Organisations in the Republic of Serbia during the Global Crises. In: 7th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era, 2023, pp. 105–119. https://doi.org/10.31410/tmt.2022-2023.105

M14

 

VIRIJEVIĆ JOVANOVIĆ, S.; DOLJANICA, S. Social Media in Fashion Industry: Empirical Study of Customer Buying Behaviour. In: MEFKON 2020 Thematic Proceedings: Innovation as an Initiator of the Development. Belgrade: MEF Faculty, 2020, pp. 182–198. ISBN 978-86-84531-50-8.  https://www.mef.edu.rs/documents/zbornici_radova/decembar2020-tematski.pdf

M14

 

VIRIJEVIĆ JOVANOVIĆ, S.; PIJEVAC, V. The role of digital marketing in Serbian hotel industry. In: Digital Transformation: New Challenges and Business Opportunities. London: Silver and Smith Publishers, 2018, pp. 269–290. ISBN 978-1-9993029-4-8. Project no. III 47009 and OI179015 financed by the Ministry of Science and Technological Development of the Republic of Serbia. https://www.scribd.com/document/829177741/23-DigitalTransformation-finalnaver-Institutekonomskihnauka2018?utm

M14

 

VIRIJEVIĆ JOVANOVIĆ, S.; PIJEVAC, V. Tourism in Function of Sustainable Development of the River Gradac in Serbia. In: Tourism in Function of Development of the Republic of Serbia: Thematic Proceedings. Vrnjačka Banja: University of Kragujevac, Faculty of Hotel Management and Tourism, 2018, pp. 416–433. ISBN 978-86-89949-31-5. ISBN 978-86-89949-29-2. https://tisc.rs/proceedings/index.php/hitmc/article/view/67/65

M14

 

JANOVAC, Tatjana; ĐOKOVIĆ, Goran; PUŠARA, Aleksandra; MIŠIĆ, Viktorija; MILANKOVIĆ, Ksenija; PAVIĆEVIĆ, Aleksandra; VUKOVIĆ, Adrijana; VIRIJEVIĆ JOVANOVIĆ, Saša. Assessment and Ranking of the Behavioural Leadership Model in the Process of Implementing Reforms in Public Sector of the Republic of Serbia Using the PIPRECIA Method. Sustainability, vol. 15, no. 13, 2023, str. 1–17. ISSN 2071-1050.

https://www.mdpi.com/2071-1050/15/13/10315

M22

 

ĆULAFIĆ, S.; JANOVAC, T.; VIRIJEVIĆ JOVANOVIĆ, S.; TADIĆ, J.; JAGANJAC, J.; MILOŠEVIĆ, A.; BIBIĆ, A. State Incentives and Sustainable Motivation System in the Health Sector. Sustainability, 2021, vol. 13, no. 24, 13592. https://doi.org/10.3390/su132413592

M22

 

NEDELJKOVIĆ, M.; PUŠKA, A.; DOLJANICA, S.; VIRIJEVIĆ JOVANOVIĆ, S. V.; BRZAKOVIĆ, P.; STEVIĆ, Ž.; MARINKOVIĆ, D. Evaluation of rapeseed varieties using novel integrated fuzzy PIPRECIA–Fuzzy MABAC model. PLOS ONE, 2021. https://doi.org/10.1371/journal.pone.0246857

M22

 

MIJAJLOVIĆ, M.; PUŠKA, A.; STEVIĆ, Ž.; MARINKOVIĆ, D.; DOLJANICA, D.; VIRIJEVIĆ JOVANOVIĆ, S. V.; STOJANOVIĆ, I.; BEŠIROVIĆ, J. Determining the Competitiveness of Spa-Centers in Order to Achieve Sustainability Using a Fuzzy Multi-Criteria Decision-Making Model. Sustainability, 2020, vol. 12, no. 20, 8584. https://doi.org/10.3390/su12208584

M22

 

PAMUČAR, Dragan; ŽIŽOVIĆ, Mališa; MARINKOVIĆ, Dragan; DOLJANICA, Dragan; VIRIJEVIĆ JOVANOVIĆ, Saša; BRZAKOVIĆ, Pavle. Development of a Multi-Criteria Model for Sustainable Reorganization of a Healthcare System in an Emergency Situation Caused by the COVID-19 Pandemic. Sustainability, 2020, vol. 12, no. 18, 7504. https://doi.org/10.3390/su12187504

M22

 

JOVANOVIĆ, Saša; PAVIĆEVIĆ, Aleksandra; ĐOKOVIĆ, Goran. Enhancing service quality through marketing automation: Implications for the digital economy. EMC Review – Economy and Market Communication Review, vol. 15, no. 5, 2025, str. 20–34. ISSN 2232-9633. https://doi.org/10.7251/EMC250V020J

M23

 

JOVANOVIĆ, Saša; ĐOKOVIĆ, Goran; PUŠARA, Aleksandra. Emotional motivators and consumer behaviour in the clothing industry. International Review (Faculty of Business Economics and Entrepreneurship), vol. 27, no. 3–4, 2025, pp. 184–191. ISSN 2217-401X.   https://doi.org/10.5937/intrev2504184J

M23

 

PAVIĆEVIĆ, Aleksandra; JOVANOVIĆ, Saša; ĐOKOVIĆ, Goran. Sustainable consumption of products and consumer behaviour in the Republic of Serbia. EMC Review – Economy and Market Communication Review, vol. 27, no. 1, 2024, str. 53–68. ISSN 2232-9633.

https://emc-review.com/Pages%20from%20EMC%20-%20godina%20XIV_broj%201%20WEB-4.pdf

M23

 

JOVANOVIĆ, Saša; ĐOKOVIĆ, Goran; PUŠARA, Aleksandra. The concept of digital entrepreneurship and branding in contemporary business. EMC Review – Economy and Market Communication Review, vol. 27, no. 1, 2024, str. 151–164. ISSN 2232-9633. https://emc-review.com/Pages%20from%20EMC%20-%20godina%20XIV_broj%201%20WEB-10.pdf

M23

 

JANOVAC, T.; SIMEONOVIĆ, I.; VIRIJEVIĆ JOVANOVIĆ, S.; NEDOVIĆ, N.; TOMIĆ, G. Statistical analysis of motivators in the Serbian banking sector. Journal of Eastern European and Central Asian Research (JEECAR), 2021, vol. 8, no. 4, pp. 438–449. https://doi.org/10.15549/jeecar.v8i4.670

M23

 

JANOVAC, Tatjana; VIRIJEVIĆ JOVANOVIĆ, Saša; ZDRAVKOVIĆ, Jelena. The characteristics of effective leadership on a selected sample of the human resources sector in the Serbian Ministry of Interior. NBP. Nauka, bezbednost, policija, 2022, vol. 27, no. 2, pp. 59–71. https://doi.org/10.5937/nabepo27-34803

M24

 

JANOVAC, Tatjana; VIRIJEVIĆ JOVANOVIĆ, Saša; TADIĆ, Jelena; TOMIĆ, Gordana; ĆULAFIĆ, Slobodan. The influence of employee motivation factors on job satisfaction in mining companies. Polish Journal of Management Studies, 2021, vol. 23, no. 1, pp. 224–238. https://pjms.zim.pcz.pl/article/149962/en

M24

 

JANOVAC, Tatjana; JOVANOVIĆ, Verica; RADANOV, Pavle; VIRIJEVIĆ JOVANOVIĆ, Saša. Woman’s entrepreneurship – female participation in loss-making SMEs. Zbornik radova Ekonomskog fakulteta u Rijeci, 2021, vol. 39, no. 1, pp. 39–58. https://doi.org/10.18045/zbefri.2021.1.39

M24

 

JANOVAC, Tatjana; VIRIJEVIĆ JOVANOVIĆ, Saša. Research on employer satisfaction concerning higher education quality. Teaching Innovations, University of Belgrade, Teacher Education Faculty, 2020, vol. 33, no. 4, pp. 120–135. http://www.inovacijeunastavi.rs/wp-content/uploads/Inovacije4-20/09_Janovac.pdf 09_Janovac.pdf

M24

 

MLAĐENOVIĆ, Duško; VIRIJEVIĆ JOVANOVIĆ, Saša. The research of skier motivations and factors influencing the choice of a ski destination. Facta Universitatis, Series: Physical Education and Sport, University of Niš, 2019, vol. 17, no. 1, pp. 43–56. https://casopisi.junis.ni.ac.rs/index.php/FUPhysEdSport/article/view/4410

M24

 

JOVANOVIĆ, Saša. The Integration of New Technologies in Marketing: A Framework for Automation-Driven Value Creation. In: Proceedings of the 15th International Conference “Economics and Management – Based on New Technologies” (EMoNT-2025), Vrnjačka Banja, Serbia, 22–25 June 2025. Kruševac: SaTCIP Publisher Ltd., 2025, pp. 49–56. ISBN 978-86-6075-094-7. https://www.scribd.com/document/929041004/Proceedings-EMoNT-2025

M31

 

JOVANOVIĆ, S., ĐOKOVIĆ, G., & VUKOVIĆ, A. (2025). The metaverse and the future of sports marketing: New frontiers for digital entrepreneurs. In D. Dašić (Ed.), Sporticopedia SMB 2025 (Vol. 3, No. 1, pp. 159–172). SMB Conference. https://doi.org/10.58984/smbic250101159j

M33

 

TODOSIJEVIĆ, S.; RAZBORNIK, I.; JOVANOVIĆ, S. The Win-Code Predictive System: AI grant mentorship for real-time evaluation and enhanced funding success in higher education. In: Proceedings of the International Scientific Multidisciplinary Conference – AI for a Smarter Tomorrow (AI-SMART 2025), Association of Economists and Managers of the Balkans, 2025, pp. 157–164. https://doi.org/10.31410/ai.smart.2025.157

M33

 

JOVANOVIĆ, Saša; ĐOKOVIĆ, Goran. The determinants of service quality in ski tourism.

U: SPORTICOPEDIA – SMB, Belgrade, October 13–14, 2023, 1(1), str. 217–227. ISSN 3009-4704. https://pdfs.semanticscholar.org/8f9c/eabe762fc740fb9c66ccaf6942c95525e889.pdf

M33

 

DAVIDOV, T.; VIRIJEVIĆ JOVANOVIĆ, Saša; SUBOTIĆ, I.; VOJINOVIĆ, M.; VUNJAK, N.; TOKOVIĆ, A. Today, the cryptocurrency is a software product or it’s e-marketing, or it’s a large market of money. In: International Scientific Research Congress Dedicated to the 30th Anniversary of Baku Eurasia University, Baku, Azerbaijan, 27–28 April 2022, pp. 599–607. (kopija 1 pdf)

M33

 

VIRIJEVIĆ JOVANOVIĆ, Saša; DAŠIĆ, Dragan. The concept of digital marketing mix: Implications in consumer behaviour. In: International Scientific Conference – LIMEN 2021, Graz, Austria, December 2021. https://doi.org/10.31410/limen.2021.243

M33

 

JANOVAC, Tatjana; VIRIJEVIĆ JOVANOVIĆ, Saša. Occupational profiles required for future – need or fiction. In: ERAZ Conference, Belgrade, May 2021, pp. 229–235. https://doi.org/10.31410/ERAZ.2021.229

M33

 

JANOVAC, Tatjana; VIRIJEVIĆ JOVANOVIĆ, Saša. Establishing a quality management system in the function of quality assurance in higher education. In: ERAZ Conference, Belgrade, May 2021, pp. 255–263. https://doi.org/10.31410/ERAZ.2021.255

M33

 

VIRIJEVIĆ JOVANOVIĆ, Saša; DOLJANICA, Suzana. Sustainable Marketing in Fashion Industry – Green Is The New Black. In: ERAZ Conference, Budapest, Hungary, 23 May 2019, pp. 149–159. https://doi.org/10.31410/ERAZ.S.P.2019.149

M33

 

VIRIJEVIĆ JOVANOVIĆ, Saša; PIJEVAC, Vesna; FILIPOVIĆ, Vesna. Sustainable Marketing Strategy – The Way To Gain Profits On International Markets. In: ERAZ – International Scientific Conference: Knowledge Based Sustainable Economic Development, Sofia, Bulgaria, 7 June 2018, pp. 542–551. https://doi.org/10.31410/eraz.2018.542

M33

 

VIRIJEVIĆ JOVANOVIĆ, Saša; DOLJANICA, Suzana. Digital marketing – The potential for agricultural development in Serbia. In: 5th International Scientific Conference Agrobusiness MAK-2018 “European Road to Success” IPARD 2015–2020, Kopaonik, Serbia, 25–26 January 2018, pp. 431–444.https://www.gegula.rs/wp-content/uploads/2018/02/Helga-Zbornik-2018-OK.pdf

M33

 

CHARALAMBIDES, Yiannos; VIRIJEVIĆ JOVANOVIĆ, Saša (eds.). Technology: The language of power. Euro Dialogue – Journal of International Relations, European, Economic and Social Studies, Ledra College, Nicosia, vol. 6, 2018. ISSN 1986-4698.

M36

 

ĐOKOVIĆ, Goran.; JOVANOVIĆ, Saša.; ČELIK, Petar. Bridging knowledge and business: Education and entrepreneurial development. Industrija, vol. 53, no. 2, 2025, str. 47–65. ISSN 0350-0373. https://doi.org/10.5937/industrija53-58892

M51

 

ĐOKOVIĆ, Goran; JOVANOVIĆ, Saša; PUŠARA, Aleksandra. The application of Wong-Law Emotional Intelligence Scale in companies in Serbia. Industrija, vol. 51, no. 3/4, 2023, str. 7–25. ISSN 0350-0373. https://doi.org/10.5937/industrija51-47602

M51

 

JANOVAC, Tatjana; VIRIJEVIĆ JOVANOVIĆ, Saša. The Effects of Charismatic Leadership of the Eastern European Cultural Cluster in Crisis Situation. Culture of Polis, 2022, vol. 19, no. 3, pp. 156–175. https://doi.org/10.51738/Kpolisa2022.19.3r.156jvj

M51

 

DAVIDOV, Tatjana; VIRIJEVIĆ JOVANOVIĆ, Saša; SUBOTIĆ, Ilija; VOJINOVIĆ, Maja; ZDRAVKOVIĆ, Jelena. Information and Communication Technologies and E-marketing on the Big Data Database in the Function of Sustainable Development Strategy. Ecologica, 2022, vol. 29, no. 107, pp. 306–314. https://doi.org/10.18485/ecologica.2022.29.107.2

M51

 

VIRIJEVIĆ JOVANOVIĆ, Saša; DOLJANICA, Suzana; NEŠOVIĆ, Dragana. Corporate social responsibility initiatives in response to the Covid-19 pandemic. Ecologica, 2021, vol. 28, no. 102, pp. 143–150. https://doi.org/10.18485/ecologica.2021.28.102.1

M51

 

VIRIJEVIĆ JOVANOVIĆ, Saša; MLAĐENOVIĆ, Duško; ZDRAVKOVIĆ, Jelena. The effects of Covid-19 pandemic on ecotourism. Ecologica, 2021, vol. 28, no. 101, pp. 134–142. https://doi.org/10.18485/ecologica.2021.28.101.20

M51

 

TOMAŠEVIĆ, Katarina; VIRIJEVIĆ JOVANOVIĆ, Saša; ZDRAVKOVIĆ, Jelena. The impact of digital technologies on improving police work. Bezbednost, 2020, no. 1, pp. 48–64. (kopija 2 pdf)

M51

 

VIRIJEVIĆ JOVANOVIĆ, Saša; JANOVAC, Tatjana; NEŠOVIĆ, Dragana. The Implementation of Two–Dimensional Model of Corporate Social Responsibility in Serbian Companies. Economic Analysis: Applied Research in Emerging Markets, 2020, vol. 53, no. 1, pp. 105–117. https://doi.org/10.28934/ea.20.53.1.pp105-117

M51

 

VIRIJEVIĆ JOVANOVIĆ, Saša; DOLJANICA, Suzana; JANOVAC, Tatjana. Green economy in Iceland: an engine for tourism development. Ecologica, 2020, no. 100, pp. 633–639. ISSN 0354-3285.

M51

 

VIRIJEVIĆ JOVANOVIĆ, Saša; JOŠANOV VRGOVIĆ, Ivana; JANOVAC, Tatjana. Research of impact of emotional motivators on consumer behavior. Škola biznisa, 2020, no. 2. https://www.semanticscholar.org/reader/65154c8daa4417d8ea7cd676ae51e5888ee27606

М51

 

JOVANOVIĆ, Saša; ĐOKOVIĆ, Goran; GILIĆ, Mirjana. The factors of service quality in ski tourism on the example of the Republic of Serbia. Sport mediji i biznis, vol. 10, no. 1, 2024, str. 7–24. ISSN 3042-0725. https://www.semanticscholar.org/paper/THE-FACTORS-OF-SERVICE-QUALITY-IN-SKI-TOURISM-ON-OF-Jovanovi%C4%87-Djokovic/2375271e44942b63862fc3182eb311aa6e2912e1

M53 Erih plus

 

VIRIJEVIĆ JOVANOVIĆ, Saša; ĐOKOVIĆ, Goran; PUŠARA, Aleksandra; PAVIĆEVIĆ, Aleksandra. The concept of sustainability in e-commerce and business = Koncept održivosti u e-trgovini i biznisu. Ecologica: naučno-stručni i informativni časopis, vol. 30, no. 109, 2023, str. 67–80. ISSN 0354-3285. https://doi.org/10.18485/ecologica.2023.30.109.10

M53

 

PAVIĆEVIĆ, Aleksandra; ĐOKOVIĆ, Goran; PUŠARA, Aleksandra; VIRIJEVIĆ JOVANOVIĆ, Saša. Sustainable entrepreneurship and logistics in retail sector = Održivo preduzetništvo i logistika u sektoru maloprodaje. Ecologica: naučno-stručni i informativni časopis, vol. 30, no. 110, 2023, str. 231–238. ISSN 0354-3285. https://doi.org/10.18485/ecologica.2023.30.110.9

M53

 

JAGANJAC, Jamila; OBHODŽAŠ, Ibrahim; VIRIJEVIĆ JOVANOVIĆ, Saša. Improving SMEs Cross-Border Cooperation by Up scaled Program Management. International Journal of Sales, Retailing and Marketing, Access Press UK, 2018, vol. 7, no. 1, pp. 50–62. ISSN 2045-810X. (kopija 3 pdf)

M53

 

VIRIJEVIĆ JOVANOVIĆ, Saša; JAGANJAC, Jamila. The role of social media. In: Technology: The language of power, Euro Dialogue – Journal of International Relations, European, Economic and Social Studies, Ledra College, Nicosia, vol. 6, 2018, pp. 45–64. ISSN 1986-4698.

M53

 

VIRIJEVIĆ JOVANOVIĆ, Saša. The power of digital branding. In: Technology: The language of power, Euro Dialogue – Journal of International Relations, European, Economic and Social Studies, Ledra College, Nicosia, vol. 6, 2018, pp. 31–45. ISSN 1986-4698.

M53

 

ĐOKOVIĆ, Goran; JOVANOVIĆ, Saša; MISIĆ, Viktorija. Globalno preduzetništvo i brendovi u digitalnoj ekonomiji. U: LJUBOJEVIĆ, Čedomir (ur.), SUBOTIĆ, Ilija (ur.). Zbornik radova sa okruglog stola Izazovi globalnog menadžmenta. Beograd: Visoka škola modernog biznisa, 2024, str. 18–30. ISBN 978-86-87677-31-9.

M63

 

JAGANJAC, Jamila (autor i urednik); PULIĆ, Ante; VIRIJEVIĆ JOVANOVIĆ, Saša; HANDŽIĆ, Meliha; RADOVANOVIĆ, Lazar. Strateško upravljanje intelektualnim kapitalom i znanjem. udžbenik. Vitez: Sveučilište „Vitez“, 2018. ISBN 978-9958-641-19-0.

udžbenik

 

VIRIJEVIĆ JOVANOVIĆ, S. Brend menadžment.udžbenik,  Beograd: Čigoja, 2015. ISBN 978-86-531-0180-0. 220 str.

udžbenik

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